Neville
Silverman

Visual Basic Programmer
Microsoft Access Database Programmer

Custom Built Software 
Sydney, Australia

Website Promotion And Search Engine Optimisation (SEO)

Directory Submissions

Internet Marketing: Directory ListingsDirectories are lists of sites, categorised and organised by topic. Each directory listing contains short, descriptive information about the Website. The most effective way to drive traffic to a Website, is to get listed in Directories that specialise in your field.

Visitors that come from a directory are particularly valuable, as they have a higher conversion rate. Each Directory Backlink will also help improve your Search Engine Rankings.

Good directories require a real person to review your site and add your listing to the directory. This can take anywhere from a few hours to several years. If you pay a fee to be listed, you can substantially reduce the time. But beware of Scams.

Choose directories with the highest PR (Page Rank). Use a different Website description each time.

There are three types of Directories:

A Simple Directory

This type of directory allows submission under a particular category. It is called a “Free for All” (FFA) Directory. Numbers are limited. They delete the oldest listing to allow yours to be added, so you need to submit your Website every month. The value of this type of directory is dubious.

A Monitored Directory

These directories are a little more particular about what is listed in their directory and a human monitors the content. Usually this type of directory lists your site as it is submitted – if they accept you.

An Edited Directory

In an edited directory, they may completely rewrite the description of your site. For the person trying to find specific information, this is the most valuable type of resource.

List of Web Directories

AboutUs.org
Alexa
Ansearch Australia
BUBL
Best of the Web Directory
GoGuides
JoeAnt
Open Directory Project
SearchRamp
Starting Point Directory
World Wide Web Virtual Library
Yahoo! Directory

A Website needs to be listed on as many of these Directories as possible.

Local Directories

Google My Business ensures your Website will be visible when there is a search for your product and a nearby place.

Here is a listing of the top ranked local directory Websites:

Website
URL
PR
True Local
www.truelocal.com.au
7
YellowPages
www.yellowpages.com.au
7
Start Local
www.startlocal.com.au
5
dlook
www.dlook.com.au
5
Yalwa
www.yalwa.com.au
5
Aussies R Us
aussiesrus.com.au
5
Enterprise Search
www.enterprisesearch.com.au
5
Hot Frog
www.hotfrog.com.au
4
Around You
www.aroundyou.com.au
4
Retail Biz Directory
directory.retailbiz.com.au
4
Locanto
www.locanto.com.au
4
Australian Guide
www.australianguide.net
4
AussieWeb Local Search
www.aussieweb.com.au
4

Your Website traffic will increase as customers prefer dealing with local companies.