Website Promotion And Search Engine Optimisation (SEO)
Website Activity Tracking
This page demonstrates the power of Visual Basic to store, retrieve and display Visitor activity on a Website – the data includes the Country, Browser, Search Engine, etc.
All the colourful charts are dynamically constructed using ASP.Net and Visual Basic, Microsoft's Chart software, and data previously collected and saved to a SQL Server database.
This page summarises the main factors vital for Website Search Engine optimisation. It replaces the need for the Google Analytics.
The dominance of the Microsoft products (like Internet Explorer or Windows) does not truly reflect worldwide usage. This Website is dedicated to Microsoft's Visual Basic and Microsoft Access – so visitors to this site are more likely to be using Microsoft products. However, the statistics produced do present a realistic picture.
Background Asynchronous Processing
Asynchronous Processing allows each Web page to be displayed immediately, while data collection and data storage to an SQL Server database takes place in the background.
Despite the amount of work being done by the server in accessing the database and creating the charts, the response time is good. The wonders of ASP.Net and Visual Basic Programming!
Website Visitor Traffic Information
Website statistics with detailed visitor information that is readily available is saved to a SQL Server database. The following is then displayed:
- The most popular pages viewed by the visitor
- The referral links
- The daily number of visitors
- The visitor's country
- The Operating System
- The Browser that was used
By default the statistics relate only to Australia. Uncheck the check-box to see all countries.
Show only Australian visitors
Recent Visitor Website Listing
The following analysis shows the last ten visitors that viewed this Website and who looked further than just one page. Note that due to Google using an Encrypted Search, Keyword analyses are now no longer available. This was partly to prevent government snooping, but mostly to encourage Website designers to concentrate on content, rather than on Keyword stuffing.
|Date||Browser||Platform||Page Name||Pages||Page Title
|02/07/17||Safari||iPad||Database-Access-VS-Dot-Net||2||Front-End: VB.Net or MS Access?
|28/06/17||Chrome||Win7||default||4||Visual Basic Programmer: Access Database: Sydney Australia
|25/06/17||Chrome||Win7||Database-Access-Models||2||Access Database Forms
|22/06/17||Chrome||Win7||Project-Svitzer||2||Svitzer Australia Pty Ltd
|19/06/17||Chrome||Win10||default||2||Visual Basic Programmer: Access Database: Sydney Australia
|09/06/17||Chrome||Win7||default||2||Visual Basic Programmer: Access Database: Sydney Australia
|06/06/17||Safari||iPad||default||3||Visual Basic Programmer: Access Database: Sydney Australia
|01/06/17||Firefox||Win7||Database-Access-VS-Dot-Net||2||Front-End: VB.Net or MS Access?
|31/05/17||Chrome||Win7||Database-Access-VS-Dot-Net||2||Front-End: VB.Net or MS Access?
|15/05/17||Chrome||Win7||Database-Access-Limits||2||Microsoft Access Database Limits
To produce these statistics, the Website logs information on each visitor to a SQL Server database on the Web Server. The SQL database is then queried to produce the results. Select a row to see the pages visited.
Web Browser Usage Comparisons
Over the past three months, visitors to this Website used these Browsers:
Chrome now dominates all other Browsers. This has not changed with the advent of the new Microsoft Edge Browser. Edge compares favourably with Google's Chrome, but it can only run on Windows 10.
Operating Systems used by the Visitors
This chart shows the operating system used by the visitors.
Windows 10 has made a strong start – numbers boosted by the free upgrade. Windows XP numbers have slowly dwindled with the ending of support and security updates. Smart-phones and Tablets have made an appearance, but are still only a small segment of activity.
Search Engine usage Comparisons
This chart shows the Search Engines used by the visitors.
The Bing Search Engine has made a good start by replacing Yahoo!. But Google still massively dominates.
Country of Origin Visitor Statistics
This chart shows the originating Country of the visitors.
The Clients that require Microsoft Access and a Visual Basic Programmer usually come from Australia.
Weekly Visitor Web Statistics
This chart shows the number of weekly visitors to this Website over the year. The trend of the visitor activity will indicate changes to the Google algorithm as well as the effectiveness of any Search Engine Optimisation.
Website Page Load Time
Load time is important to a visitor's perception of a Website. Responsiveness has an impact on Search Engine Rankings. It affects visitor bounce rates – a high proportion will abandon a Website that takes more than 3 seconds to load.
The chart shows the page load times of this Website over 24 hours
The Visitor Website Landing Pages
The landing page is the page that a visitor selects as the result of a search engine link. Almost every page on a Website could be a Landing Page. The Landing Page is important, as any visual improvement can increase the conversion rate, without requiring further Search Engine Optimisation (SEO).
The most popular Landing Page is usually the Home page. This needs the most attention. But the infrequently accessed pages also require Landing Page Optimisation. A chance visit could be turned into a sales conversion. All potential landing pages should be attractive – not just the home page. The goal is to inform and invite the visitor to look further.